{"id":2882,"date":"2020-11-06T17:43:15","date_gmt":"2020-11-06T23:43:15","guid":{"rendered":"https:\/\/mexico.wordcamp.org\/2020\/?post_type=wcb_session&#038;p=2882"},"modified":"2020-11-09T14:55:55","modified_gmt":"2020-11-09T20:55:55","slug":"influencers-como-definir-e-implementar-una-estrategia-correcta","status":"publish","type":"wcb_session","link":"https:\/\/mexico.wordcamp.org\/2020\/session\/influencers-como-definir-e-implementar-una-estrategia-correcta\/","title":{"rendered":"Influencers: \u00bfc\u00f3mo definir e implementar una estrategia correcta?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las redes sociales son reflejo de opiniones y lo que se comunica a trav\u00e9s de estas causa impacto en las masas. Por lo tanto, elegir bien al influencer que quer\u00e9s que represente a tu marca ser\u00e1 uno de los mayores retos de tu estrategia de marketing. No basta con seleccionar a la persona que tiene la cifra m\u00e1s alta de seguidores, sino definir objetivos y acciones que ayuden a transmitir un mensaje que impacte a los usuarios y garanticen resultados positivos.<br>Por ende, en esta sesi\u00f3n te compartir\u00e9 los beneficios del Marketing de Influencers, una clasificaci\u00f3n de estos y c\u00f3mo producir una campa\u00f1a adecuada a las necesidades de tu negocio. De manera que pod\u00e1s sacarle provecho a las futuras colaboraciones y potencien directamente el logro de tus objetivos estrat\u00e9gicos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/mexico.wordcamp.org\/2020\/files\/2020\/11\/Vanessa-Martinez.png\" alt=\"\" class=\"wp-image-3197\" srcset=\"https:\/\/mexico.wordcamp.org\/2020\/files\/2020\/11\/Vanessa-Martinez.png 940w, https:\/\/mexico.wordcamp.org\/2020\/files\/2020\/11\/Vanessa-Martinez-300x251.png 300w, https:\/\/mexico.wordcamp.org\/2020\/files\/2020\/11\/Vanessa-Martinez-768x644.png 768w, https:\/\/mexico.wordcamp.org\/2020\/files\/2020\/11\/Vanessa-Martinez-358x300.png 358w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales son reflejo de opiniones y lo que se comunica a trav\u00e9s de estas causa impacto en las masas. Por lo tanto, elegir bien al influencer que quer\u00e9s que represente a tu marca ser\u00e1 uno de los mayores retos de tu estrategia de marketing. No basta con seleccionar a la persona que tiene [&hellip;]<\/p>\n","protected":false},"author":15382359,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1606410000,"_wcpt_session_duration":0,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2764],"footnotes":""},"session_track":[46],"session_category":[36],"class_list":["post-2882","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing-track","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"26\/11\/2020","time":"11:00 AM"},"session_speakers":[{"id":"2764","slug":"vanessa-martinez","name":"Vanessa Mart\u00ednez","link":"https:\/\/mexico.wordcamp.org\/2020\/speaker\/vanessa-martinez\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2882\/revisions"}],"predecessor-version":[{"id":3296,"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2882\/revisions\/3296"}],"speakers":[{"embeddable":true,"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/2764"}],"author":[{"embeddable":true,"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/vmartinez008"}],"wp:attachment":[{"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=2882"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=2882"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/mexico.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=2882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}